NM Poison Control buys PSA space at Highland high school and helps DECA Students fund state and national competition
The New Mexico Poison and Drug Information Center has been a program at the University of New Mexico College of Pharmacy since 1977. No new kid on the block here – but this long-standing community program and staple, is helping kids in the greater Albuquerque community, who are focused on helping themselves and the world around them.
Recently, the NMPDIC, which focuses primarily on poison prevention and professional education throughout the state and two phone services: poison help (for questions about and management for poisonings) and drug information (any questions about medications), chose to focus on a different kind of impact. They chose to purchase advertising from JohnnyBoards. JohnnyBoards is an “unavoidable” advertising company that aims to hang advertisements and information based postings in common public areas – this has been key in places like APS schools because these days, the majority of information and postings that are “dropped off” at schools, ultimately doesn’t get distributed, but recycled at best.
Why is that important? The money that they spent on the ads, $500 total to be exact, was passed directly through and to, students/members of the DECA program at Highland High School. DECA programs exist around the nation. They’re membership-based programs that allow young people in a high school setting to gain experience in entrepreneurial endeavors in the realm of marketing, business management, hospitality and finance.
It only seems fitting then, that JohnnyBoards, while speaking to local community members who were also connected to Highland High, and the DECA program, and finding out that their program needed support for means of fundraising to attend a national conference, JohnnyBoards chose to help in an innovative way.
The advertisement that primarily focuses on prevention and education based messaging on JohnnyBoards frames in and around common areas at Highland High, is being sold to community stakeholders that believe in the power of Albuquerque youth and supporting their dreams beyond the classroom.
Sound like something you and your business would be interested in? Contact Ruben Garcia of JohnnyBoards TODAY! As you can see, anyone can find a way to send their message, advertise and promote their service, and with a little bit of community-minded thought power, benefit something and someone beyond themselves. Cheers NMPDIC and JohnnyBoards – let’s hope it starts a trend.
For information on how to get involved or to help spread the word about this opportunity, email Ruben Garcia at: firstname.lastname@example.org