To get the message out, we must reach as many people as possible as quickly as possible. Since most individuals have access to and are spending more time on mobile devices, we feel mobile Public Service Campaigns such as COVID-19 awareness advertising, is the quickest way to reach preferred individuals with messaging. A 2019 State of the market: Industry trends report from a popular mobile advertising software shows that “more than 225 million American consumers, and 94% of all Millennials, now own a smartphone. Time spent with mobile is on the rise; it now accounts for 71% of consumers’ total digital time.”
By digitally geofencing the zip codes of the people we are trying to reach, we can place advertisements containing images and videos on mobile devices within those 29 zip codes. Advertisements are placed directly on social media accounts and mainstream websites and apps. This works because 90% of mobile devices report their user’s locations as people use apps and websites. As a mobile website or mobile app is loaded on these devices, the device location is reported to the ad exchange in microseconds, allowing us to deliver our message to this preferred individual.
COVID-19 awareness campaigns can be placed on the top social networks of Facebook and Instagram as well as 94% of major websites and apps (over 100,000 apps). This includes news websites, news apps, popular magazine websites, blogs, smartphone games and more. Facebook has the largest reach of any digital network with over 2.2 Billion users across the globe using the service. On average Facebook users spend over one hour per day and visit the Facebook app or the site 13.8 times during the day, for two minutes and 22 seconds each time. Instagram is owned by Facebook so COVID-19 awareness campaigns on the Facebook network can also be delivered via Instagram. Instagram works well as a platform to target younger audiences since 64% of 20 to 30 year-olds use Instagram. 38% of users check Instagram feeds multiple times per day.
If you need to get a message out to a preferred individual in a specific location, we can do it.
Advertisements are sold in blocks of ad views delivered. An ad view is when an advertisement is viewed by a preferred individual. We recommend allocating at least 10,000 views of the ads per month in each preferred zip code. To ensure there are enough ad views to be delivered to all the individuals in each zip code, we recommend a bulk impression purchase of at least 200,000 in the first month. The cost for this ad delivery is discounted to $3,550 due to the bulk purchase. Higher discounts are available at the 500,000 ad view level and 1M ad view level.
& Indoor Awareness Media