Going Above and Beyond – Bernalillo County Above the Influence Program
Young people in our communities around New Mexico, deserve the very best. Nobody believes that more, perhaps, than Frank Magourilos of Prevention Works. Frank runs a company doing digital and print outreach and messaging, and has partnered on several occasions via JohnyBoards services, to make sure his message is read and seen far and wide. Frank does work in several counties around New Mexico, his work as the Be Above the Influence campaign with Bernalillo County is just one example of him going above and beyond.
As we strive to make their experiences safe, and fruitful, it takes a number of strategies and efforts to keep them out of harm’s way. Prevention Works realizes this and has taken the lead in messaging to those young people, meeting them where they are at so to speak – with their Above the Influence Campaign.
Created with GIMP
Above the Influence’s main focus is to prevent and reduce underage drinking in Bernalillo County. They have mobilized and utilized two strategies in order to prevent underage drinking, what they call “environmental strategy” and via “direct services.” Their environmental strategy utilizes multiple venues and modalities to engage people of all ages in terms and regards to reducing underage drinking. Direct services created by Above the Influence, is, in fact, a curriculum that has been developed and given to school teachers and administrators for their uses. Pretty awesome, right? We think so. Now that you know, keep an eye out on social media and in and around town, for postings physical and digital, that encourage our young people to “Be Above the Influence.”
Above the Influence has truly gone above and beyond in their efforts and with their reach. They exist in ALL public, private, and Catholic schools in Bernalillo County. With community centers, libraries systems and more – they are partnered with over 300 entities in Bernalillo County; it’s plain to see and admirable that this work is not being taken lightly, but instead being met with the focus and energy it deserves.
Living “above” things can be hard for our young people. In the era of social media, where our lives are lived on a screen, things can be hard to get “above,” especially for our young ones. This is why they need all the help they can get. Want to be involved? Above the Influence is always looking to add more partners to the Be Above the Influence Campaign. When you see the ad up on a JohnnyBoard near you, consider getting involved – you won’t be disappointed!
