I have been a health educator for 26 years, at federal, state, and municipal levels. I started my career at Cannon Air Force Base in Clovis, moved on to the New Mexico Department of Health’s obesity and tobacco use prevention programs, and now I’m with the City of Albuquerque,” said Lisa Gatan, the City’s Employee Health and Wellness Coordinator.
We had a chat with Lisa, who uses JohnnyBoards’ services as part of her approach to approaching the idea of better health at the City of Albuquerque. “Our priorities for city employees include activities to improve nutrition, engage in regular physical activity, quit using tobacco products, reduce stress, and get health screenings at appropriate intervals,” she said. Why? Because healthier employees are more efficient, effective! So, how do they get the word out? Well our JohnnyBoards of course! On top of that they use a number of other tactics.
“We use email blasts, Intranet announcements, presentations, and posters to market campaigns,” she said. She added kind words about our work together, saying, “since 2015, marketing on JohnnyBoards has been a great addition to the City of Albuquerque’s employee wellness program. JohnnyBoards have allowed us to reach employees in the field, such as bus drivers and street maintenance workers. Some of our health programs have really improved employees’ lives, so it’s important that all employees are aware of every stress reduction, nutrition, and physical activity program we offer. Marketing to field employees gives them a chance to sign-up and participate. The JohnnyBoards text message feature allows us to immediately send registration materials to employees’ phones, instead of having them log on to a shared computer, which could be postponed or forgotten altogether. We asked employees their opinions about JohnnyBoards at their work locations, and the majority find the boards very helpful to stay informed about wellness benefits.”Here is a link to our findings.
We could not be happier to learn that there are folks benefitting from our messaging due to the accessible positioning of the posts. Great, right? We think so – so, do you have mobile employees – ones always on the go, not just at a desk? Maybe JohnnyBoards is a good test for you to take, in terms of talking to them in a way they find and relate to. Just sayin’…
Think about it. The City of Albuquerque, for nearly five years in, is working together to build healthier human beings within the ranks of the City workforce.