WHAT IT IS? Geomarketing is a form of marketing that uses Mobile phone and IP location data to target advertising and promotions to reach consumers with appropriate messaging in particular localities. For example, geomarketing can help you ensure that you’re not promoting winter coats in Florida or bikinis in the Colorado mountains. Geomarketing can be as targeted as a specific building or as broad as neighborhoods, zip codes, or County-wide areas.
WHAT IS IT GOOD FOR? Using Geomarketing for Charitable Causes: Tools for geomarketing can also be a big help for causes looking to improve their reach in certain areas or among certain audiences. Here are a few examples: The Federation of Internet Alerts (FIA) used Geomarketing to send AmberAlerts in areas where people have been reported missing. This resulted in a 98% abduction to recovery rate. Counties across the nation are using Geofencing to reach students where they spend their time. On average, children ages 8-12 in the United States spend 4-6 hours a day watching or using screens, and teens spend up to 9 hours. The bottom line is that almost any business or brand can benefit from Geomarketing.
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