Frequently Asked JohnnyBoards Questions


Click on the PDF icon below to download your Media Kit.

Adobe pdf JohnnyBoards Media Kit

JohnnyBoards is a great legitimate advertising media to add to your media mix. Here are answers to frequently asked questions separated by 4 key catagories:

Small Business Advertisers - Government PSA & Non-Profits
Ad Agency Media Buyers - Becoming a JohnnyBoard Location

 

Small Business Advertisers:

Can I by just one Johnnyboard for one month just to try it out? We wouldn't sell it to you. Nor should you by any media for one month to try it out. Advertising is a marathon, not a 100 dash. Unless your planning to be in business for only one month. Our typical small business client buys no less than 25 JohnnyBoards in various locations that fit their demographic to reach
their target market and out typical contract lenght is six months.

What is the shortest length of time I can buy JohnnyBoards? Events such as festivals can buy as shorts as 2 months to promote their event. Most small businesses will make a 6 month buy or 12 month buy to take advantage of annual discount
rates and to build frequency with the target adudience.

If I buy for 6 months or 12 months, do I have to keep the same design up? No. if you change your ad monthly, you pay the production and posting fee of $4 per ad space. If you wait and post at the end of each quarter, there is no charge. Your first posting and production is included in the media cost.

Government PSA & Non -Profits:

How do I buy JohnnyBoards as a government agency or non-profit? Check with your ad agency first. If you don’t have one, check with your department’s media buyer. Finally call us directly. All qualifying agencies get the PSA rate of buy 2 get the 3rd free with a 50 JohnnyBoard minimum.

How and why would I write JohnnyBoards into grants? JohnnyBoards is an approved DBE (Disadvantage Business through the DOT (Department of Transportation). All other government agencies recognize our Small Business Administration (SBA) DBE certification.  Writing JohnnyBoards advertising as part of your media buy into your grant proposal may improve your chance for getting the grant because it may help the state reach federally mandated goals for working with DBE’s. Call us for any questions. We placed many PSA ads for various agencies.

Ad Agency:

What if my client's reputation, product or service high standard don't care to advertise in a bathroom? Verizon, State Farm, Budweiser, and Life Lock, all leaders in their category, advertise on our media nationwide. Will realize it is some what of a risk for those  not familiar with the power of our media. That’s where a great ad agency can help their client understand the long term value of branding there product of service by adding JohnnyBoards to their media mix. Those who have given us a chance are rewarded with our loyalty and exclusivity for the life of our relationship as well as the opportunity to grow with us.

What’s the ROI and CPM of your media? At JohnnyBoards we take pride in the simplicity of our media and the approach.Our advertisers are familiar with our locations.  We could spend a lot of money buying survey data or commissioning independent audits.  These costs would then be passed on to our advertisers by way of higher rates.  We choose not to burden our customers with this and take a more common sense approach.

At 12.50 per month, your ad cost is 42 cents per day. If 10 people see it per day, you’re talking 4.2 cents to reach your target demographic for an average of 2 minutes of exclusive and unavoidable attention to your ad. If 15 people see each ad in a day it costs 2.8 cents per impression!     

The value with JohnnyBoards advertising is its targetability and minimal waste.  You know who is exposed to your ads and are not paying to reach thousands who are not in your target market. 

What is the Agency discount? Allowance for a standard 15% agency commission is extended to all recognized advertising agencies on contracts of 50 ads or more, or contracts of a minimum of 3 months.  NTTC will be required for exemption from NMGRT. 

Becoming a JohnnyBoards Location:

Why would I want to become a JohnnyBoard locations?

Many reasons but what we hear most from our participating host locations:

“Advertising is very expensive! If you can get free advertising at a non-competing location why wouldn’t you?”  

“JohnnyBoard advertising works. Our company gets an additional discount just for being a JohnnyBoard location.” 

“Website link exchange.”----JohnnyBoards is on the first page of Google search under indoor advertising. JohnnyBoards does link exchanges to help move our partners up the search engine in their category.  

“Ads on the JohnnyBoards website are free.”----We place all locations ads on our website to give them additional exposure even if they don’t have a website.

 

"...the ads reach the audience most coveted by advertisers:
consumers who like to go out and spend money.
Restroom ads also allow companies to target a gender with 100% accuracy."
-Fortune Magazine